Here is how we are different:We get the very same name brand mattresses that big retailers carry , through special agreements that allow us to offer up to 70% off retails prices. We purchase overstocks, small freight blemished inventory and closeouts that big stores can't sell you in their stores. while some may have minor scratch/blemish they are brand new and about 90% of our stock may not have anything at all. That means with us you get the identical beds that you'd pay twice as much for at big fancy stores, no fancy showroom here just great customer service and comfortable prices!